Design Pcb Tool

Perhaps it’s because wine lovers are tiring of just another dependable Cabernet Sauvignon or Chardonnay...or you name it. There are so many excellent varietal wines available at every price point that the varietal name is less effective as a marketing tool. Today’s winemakers, particularly the younger, less-entrenched ones, are beginning to embrace unique, proprietary names that distinguish their wine from the competition.

Proprietary names are nothing new.

The old association of proprietary labeling was primarily with low end wines. Remember Thunderbird? Ripple? Fine wines were almost always varietally labeled with the exception of established blends whose composition was fairly limited and well-known: Côtes-du-Rhône, Chianti, Rioja, the Bordeaux Blend, Meritage, and others.